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Flavor Creates Review Focussed Sampling Channel with Taste Box Club Subscription Service.
Introducing Taste Box Club For the past 6 months, Flavor Sampling has been working tirelessly on creating and executing multiple campaigns in the subscription sampling world. Subscription sampling has become a popular and strategic route for brands who want to sample effectively through the U.K.’s large market of subscription boxes. In working side by side…
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Welcome to the Family – Dan Manning
November sees exciting changes at Flavor HQ, as Dan Manning joins the tight-knit team as Account Director. Dan is a seasoned addition to the team, having sat at the helm of large-scale sampling campaigns. With over 10 years strong experience in the experiential marketing world, Dan has been instrumental in orchestrating large-scale campaigns across Europe…
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Product Sampling Adopts Well to Changing Landscape
Product Sampling Adopts Well to Changing Landscape When a July survey (First Insight) found that 80% of women said they felt unsafe testing beauty products through product sampling instore, things seemed bleak for the sampling industry. Brands scrambled to adopt and provide innovative alternatives. It seemed almost certain social and virtual sampling would capitalise on…
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One Thousand Days of Tasting; How to Market to Children Effectively with Product Sampling
One Thousand Days of Tasting Healthy eating is particularly topical at the moment – with Covid19 potentially having less of an impact on healthier people who exercise regularly. Varying ‘schemes’ have been encouraged over the last few years to reduce sugar intake and encourage your fruit and veg uptake of 5-a-day. With traffic lighted foods…
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How Integrated Sampling Campaigns Can Drive Product Awareness and Brand Perception
A SNEAK PEAK AT THE LATEST ARTICLE WRITTEN ABOUT FLAVOR SAMPLING AND THE POWER OF INTEGRATED SAMPLING… For the full article click here https://pure-npd.co.uk/articles/how-integrated-sampling-campaigns-can-drive-product-awareness-and-brand-perception The Scenario Karma Bites are a popped lotus seed snack positioned to be a luxurious treat and a healthy alternative to popcorn. In early 2020, the company, run by Ashwin Ahuja,…
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SUBSCRIPTION SAMPLING GAINS COMPETITIVE LEAD IN E-COMMERCE SAMPLING
A Growing Market The changing world of E-commerce sampling is expanding to cater to a swell of online shoppers. Online giant Amazon this week announced their re-starting of their product sampling campaign in Italy. Consumers can trial free samples from various brands without the obligation of having to purchase or review the product. As more…
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Is Partnership Sampling the Best Marketing Channel for Healthy Kids’ Brands?
The healthy snack market is always aiming to gain a crucial lead in engaging a younger target audience; specifically children. Marketing to a younger audience can be a powerful tool in influencing a child’s eating habits, particularly relevant at the moment as the Government continues to encourage healthy eating amidst Covid19. During childhood, food preferences…
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The Explosion of the Energy Bar Market
10-15 years ago, the market for energy bars, protein shakes and workout supplements was small and emerging. The fitness industry and its associated products had yet to enjoy a surge in popularity and consumers were unsure of its positive benefits, if any. Nowadays, the global nutritional bar market is on an upward trajectory with profits.…
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Scouts + Flavor Announce Seasonal Sampling Partnership Collaboration
The Scouts association + Flavor Sampling The U.K. wide Scout Association (incorporating Beaver Scouts, Cub Scouts, Scouts, Explorer Scouts and Scout Network) have teamed up with Flavor, an Integrated Sampling Agency to curate a Seasonal Partnership Program as part of their Healthy Eating and Camping initiatives. The program will work with both food and drink…
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At Home Sampling
HOW TO SAMPLE WITHOUT CROWDS… Government regulations recently introduced in the U.K. have made it mandatory for facemasks to be worn in all stores for the foreseeable future. This delivers a blow to in-store sampling and leaves brands scrambling for the best ways to now engage with consumers through sampling techniques. All is not lost;…
