Flavor of the Month
-
![]()
Welcome to the Family – James Sheerin
As part of Flavor’s Integrated Sampling offer (providing all sampling channels from traditional Brand to Hand + Guerrilla sampling through to indirect and social sampling methods), and ability to adapt to the rapidly changing world, we are proud to offer an exclusive Remote Working Sampling opportunity that can reach up to 400,000 workers a month…
-
![]()
How Sampling at Key Life Moments Can Create Long Term Customers
Key Life Moments Consumer choices are the result of cognitive and motivational consequences. Formed inherently from habits or routines, consumers repeat actions that have rewarding outcomes; i.e they are satisfied and it meets their current need. These routines are developed over a period of time and form part of a person’s identity, adapting to their…
-
![]()
Flavor Creates Review Focussed Sampling Channel with Taste Box Club Subscription Service.
Introducing Taste Box Club For the past 6 months, Flavor Sampling has been working tirelessly on creating and executing multiple campaigns in the subscription sampling world. Subscription sampling has become a popular and strategic route for brands who want to sample effectively through the U.K.’s large market of subscription boxes. In working side by side…
-
![]()
Welcome to the Family – Dan Manning
November sees exciting changes at Flavor HQ, as Dan Manning joins the tight-knit team as Account Director. Dan is a seasoned addition to the team, having sat at the helm of large-scale sampling campaigns. With over 10 years strong experience in the experiential marketing world, Dan has been instrumental in orchestrating large-scale campaigns across Europe…
-
![]()
Product Sampling Adopts Well to Changing Landscape
Product Sampling Adopts Well to Changing Landscape When a July survey (First Insight) found that 80% of women said they felt unsafe testing beauty products through product sampling instore, things seemed bleak for the sampling industry. Brands scrambled to adopt and provide innovative alternatives. It seemed almost certain social and virtual sampling would capitalise on…
-
![]()
One Thousand Days of Tasting; How to Market to Children Effectively with Product Sampling
One Thousand Days of Tasting Healthy eating is particularly topical at the moment – with Covid19 potentially having less of an impact on healthier people who exercise regularly. Varying ‘schemes’ have been encouraged over the last few years to reduce sugar intake and encourage your fruit and veg uptake of 5-a-day. With traffic lighted foods…
-
![Karma Bites]()
How Integrated Sampling Campaigns Can Drive Product Awareness and Brand Perception
A SNEAK PEAK AT THE LATEST ARTICLE WRITTEN ABOUT FLAVOR SAMPLING AND THE POWER OF INTEGRATED SAMPLING… For the full article click here https://pure-npd.co.uk/articles/how-integrated-sampling-campaigns-can-drive-product-awareness-and-brand-perception The Scenario Karma Bites are a popped lotus seed snack positioned to be a luxurious treat and a healthy alternative to popcorn. In early 2020, the company, run by Ashwin Ahuja,…
-
![]()
SUBSCRIPTION SAMPLING GAINS COMPETITIVE LEAD IN E-COMMERCE SAMPLING
A Growing Market The changing world of E-commerce sampling is expanding to cater to a swell of online shoppers. Online giant Amazon this week announced their re-starting of their product sampling campaign in Italy. Consumers can trial free samples from various brands without the obligation of having to purchase or review the product. As more…
-
![]()
Is Partnership Sampling the Best Marketing Channel for Healthy Kids’ Brands?
The healthy snack market is always aiming to gain a crucial lead in engaging a younger target audience; specifically children. Marketing to a younger audience can be a powerful tool in influencing a child’s eating habits, particularly relevant at the moment as the Government continues to encourage healthy eating amidst Covid19. During childhood, food preferences…
-
![]()
The Explosion of the Energy Bar Market
10-15 years ago, the market for energy bars, protein shakes and workout supplements was small and emerging. The fitness industry and its associated products had yet to enjoy a surge in popularity and consumers were unsure of its positive benefits, if any. Nowadays, the global nutritional bar market is on an upward trajectory with profits.…
