Flavor of the Month
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Top 3 Events in Europe for a Mass Sampling Campaign
Without a doubt, sampling campaigns are a huge hit when achieving objectives such as brand awareness, trial, and feedback. When it comes to mass sampling, you can reach your target audience at a larger scale, expand your customer base, and earn international recognition. Across the rest of the world, there are several events that you…
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Senses and Sampling: The Double Threat of an Effective Marketing Strategy
When you think of good marketing, you think of attractive visuals, persuasive words, and current trends; yet many businesses disregard the great power behind our senses, specifically smell and taste, and how they affect our purchasing habits. The senses are closely linked to a part of our brain which is responsible for triggering memories and…
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TOP 5 WAYS TO USE PRODUCT SAMPLING TO DRIVE CONTENT ON TIK TOK
When marketing a brand, there is nothing quite like getting your product into the consumers’ hands. As long as your product tastes great – being able to touch, see, smell and taste it cuts through more than any other medium. Yet in today’s digital world the power of recommendation, without the need to try the…
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Welcome to the Family – Ella-Maria Danson
After a number of Integrated Sampling wins, Flavor are continuing to grow our Client Servicing + Project Management Team to support an ever-growing list of sampling channels, territories, and Happy Clients! With 6 years experience in the Promotions and Events industry, Ella-Maria will join the Flavor Family as Senior Account Executive. Ella-Maria’s background in, and…
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TOP 3 WAYS TO USE PRODUCT SAMPLING TO DRIVE CONTENT
When marketing a brand, there is nothing quite like getting your product into the consumers’ hands. As long as your product tastes great – being able to touch, see, smell and taste it cuts through more than any other medium. Yet in today’s digital world the power of recommendation, without the need to try the…
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Why UGC is the Secret Sauce for Food and Drink Businesses
Are you tired of spending countless hours and dollars on social media marketing for your hospitality business without seeing results? It’s time to switch up your strategy and embrace user-generated content (UGC) – your new BFF! In this blog, we’ll explain why UGC is important for food and drink businesses and how it can transform…
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Better-for-you brands: Top 3 ways to tackle poor taste perceptions
By Richard Lloyd-Williams, MD at Flavor. Better-for-you brands have seen enormous growth in 2022. Healthy options have grown from a niche – a couple of shelves tucked away in the free from section – to whole aisles in supermarkets across the country. These options range from plant-based and low-calorie offerings, through to low & no…
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Is Digital Product Sampling the future of FMCG Marketing?
With the advent of the internet, brands and retailers can now reach new audiences on a targeted, and at times, on a global scale. There are a number of channels that traditional product sampling cannot offer in the digital space, but how do you get your product or brand noticed in the digital jungle? One…
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5 Tips on How to Write an Award Entry for Food & Drink Brands
Entering and hopefully winning awards in any industry can be a really effective way to gain awareness and increase perception of your product + brand. In the Food & Drink industry, it holds even more weight! Having an award against your name certifies the quality of your product for consumers and distributors alike – offering…
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Flavor’s MD sits on judging panel for NPD awards
The Grocer New Product Awards celebrate and reward outstanding innovation in the UK FMCG sector in both branded non-food and food & drink categories. Attracting a broad spectrum of entrants from some of the UK’s largest FMCG suppliers to the most exciting start-ups, these awards are highly coveted, positioning winners as the best in the…
