Author / Richard Lloyd-Williams

Richard is MD + Business Director at Flavor.
He has been an Experiential specialist for over 15 years, and has spearheaded the development in measurement + insight within the sector.

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  • Remote Working – is it right for your agency?

    In an industry that is traditionally all about face-to-face engagement, Flavor have tried to challenge traditional perceptions of what product sampling should be – by exploring every possible route for brands to get their products into the hands (and hearts) of eager consumers. With that in mind, it made sense that we mirrored that mind-set…

    November 10, 2021

  • Welcome to the Family – Ella Baker

    Flavor are continuing to grow our Client Servicing + Project Management Team to support an ever-growing list of sampling channels, exclusives, territories, and Happy Clients! Ella will join the Flavor Family as Account Manager and will be involved in the smooth and efficient running of large & small scale sampling campaigns. With experience leading marketing…

    November 2, 2021

  • Hello Fresh – Now Available to Book with Flavor Sampling

    Flavor Sampling are proud to announce that we now offer HelloFresh as part of our Subscription Sampling channel. HelloFresh is the largest Food Subscription Box in the world, with over 1 million deliveries made every month in the UK alone. As well as adding its own unique ability to maximise the targeting potential, Flavor are…

    August 9, 2021

  • Takeaway Sampling – One of the best Sampling Channels Available in the UK

    Takeaway Sampling As part of Flavor’s mission to get brands effectively and cost efficiently into their audiences’ hands, we are proud to be able to hero Takeaway Sampling as a burgeoning and highly impressive Sampling Channel. Working with independent restaurants who deliver through a variety of partners (including Deliveroo, Uber Eats, Just Eat and more),…

    August 4, 2021

  • Welcome to the Family – Stelize Buencochillo

    Flavor are continuing to grow their our  Client Servicing + Project Management Team to support multiple client wins, as we continue to develop Sampling Campaigns in the UK, throughout Europe + North America. Stelize will join the Flavor Family as Marketing + Account Executive and will be involved in the smooth and efficient running of large…

    May 6, 2021

  • Welcome to the Family – Helen Clegg

    With recent additions to Flavor’s Business Development team, we are also strengthening our  Client Servicing + Project Management Team to support multiple client wins, as we continue to develop Sampling Campaigns in the UK, throughout Europe + North America. Helen Clegg will join the Flavor Family as Junior Account Manager and will be involved in the…

    February 22, 2021

  • Flavor teams up with Grateful boxes to offer new sampling route to at-home workers

    Remote Working Sampling Credit: Pure NPD Integrated sampling agency Flavor have partnered up with a new subscription box service, Grateful, to unlock the potential of product sampling with at-home employees of large businesses. Grateful give employers an opportunity to send a regular gift box to their remote and furloughed employees. The idea is that with so…

    February 12, 2021

  • Welcome to the Family – James Sheerin

    As part of Flavor’s Integrated Sampling offer (providing all sampling channels from traditional Brand to Hand + Guerrilla sampling through to indirect and social sampling methods), and ability to adapt to the rapidly changing world,  we are proud to offer an exclusive Remote Working Sampling opportunity that can reach up to 400,000 workers a month…

    January 29, 2021

  • How Sampling at Key Life Moments Can Create Long Term Customers

    Key Life Moments Consumer choices are the result of cognitive and motivational consequences. Formed inherently from habits or routines, consumers repeat actions that have rewarding outcomes; i.e they are satisfied and it meets their current need. These routines are developed over a period of time and form part of a person’s identity, adapting to their…

    January 6, 2021

  • Flavor Creates Review Focussed Sampling Channel with Taste Box Club Subscription Service.

    Introducing Taste Box Club For the past  6 months, Flavor Sampling has been working tirelessly on creating and  executing multiple campaigns in the subscription sampling world. Subscription sampling has become a popular and strategic route for brands who want to sample effectively through the U.K.’s large market of subscription boxes. In working side by side…

    January 6, 2021